E-WOM (Electronic Word of Mouth)
Introdução Tarefa Processo Avaliação Conclusão Créditos

Este projeto é resultado das atividades do 

LABMAE

Laboratório de Metodologias Ativas para o Ensino de Engenharia

FAENG - Faculdade de Engenharias, Arquitetura e Urbanismo e Geografia

UFMS - Universidade Federal de Mato Grosso do Sul

labmae.faeng@ufms.br

 

 

 

Se houver interesse em se aprofundar no assunto, segue uma seleção de referencial teórico:

 

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  • Cui, G., & Guo, X. (2009, July). THE IMPACT OF ONLINE WORD-OF-MOUSE-Sales of New Products at Amazon. Com. In International Conference on e-Business (Vol. 1, pp. 143-150). SciTePress.
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  • Henning-Thurau, T., Walsh, G (2003). electronic word-of-mouth: motives for and consequences of reading customer articulation on the Internet. International Journal of electronic Commerce. Vol.8 No. 2,
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  • Kozinets, R. V., Valck, K., Wojnicki, A. C. & Wilner, S.J.S. (2010). Networked Narratives: Understanging word-of-mouth Marketing in Online Communities. Journal of Marketing, Vol. 74, pp. 71-89.
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  • Mittal, V., & Kamakura, V., A. (2001). Satisfaction, Repurchase Intent, and repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics. Journal of Marketing Research, Vol. XXXVIII, pp. 131-142.
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  • Stringam, B. B., & Gerdes Jr, J. (2010). An analysis of word-of-mouse ratings and guest comments of online hotel distribution sites. Journal of Hospitality Marketing & Management, 19(7), 773-796.
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  • Xia, L., & Bechwati, N. N. (2008). Word of mouse: the role of cognitive personalization in online consumer reviews. Journal of interactive Advertising, 9(1), 3-13.
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